The Union “Eurasian Commonwealth of Travel Industry Specialists – ESOT” announces the start of accepting applications for the V International Marketing Competition in the field of tourism “PRObrand”-2023
Probrand international marketing competition has no analogues in the tourism market!
The competition, which is held among participants in the tourism industry of the Eurasian space, this year celebrates its fifth anniversary. It has no analogues in the tourism market and combines three themes at once – tourism, branding and marketing of territories. His goal – promotion of local national tourism brands, exchange of experience in their creation, organization of interaction of all interested parties in the development of international tourism in the territory of the Eurasian space.
National tourism companies are invited to participate in the competition offices, regional administrations and tourist information centers, tour operators and travel agencies, accommodation facilities: hotels, sanatoriums, guest houses, hostels; advertising agencies, museums and estate museums, restaurants and food outlets, journalists, bloggers, photographers.
If you and your company use non-standard marketing tools, conduct spectacular and effective PR campaigns in the tourism market, apply innovative ways of interaction between the tourism business community and the media and find interesting advertising solutions, CHOOSE A NOMINATION AND APPLY!
1. "Personal contribution to brand promotion of a territory or a tourist site. Personal brand ". Nominate organizations and teams. At least two letters of recommendation are required.
2. "Territory Branding" (state, region or region, district, locality).
3. "Branding of a tourist organization and tourist facility" (travel company, TIC, national tourist office; museums, nature reserves, estates, parks, exhibition centers, amusement parks).
4. "Branding of accommodation and food facilities".
5. " ;Branded printing» (booklet, flyer, brochure, map, guide).
6. "Branded Souvenir Products".
7."Video Branding" (video, promo).
8. "Contribution to the promotion of tourism brands in the Internet sphere" (website, page in social networks).
9. "Contribution to the promotion of tourism brands in the media sphere" (for media, journalists, bloggers, photographers).
You can download the application and read the Regulations on the website
Applications will be accepted until April 30, 2023.
All relevant information is promptly posted on the ESOT website and on the pages of the Union in social networks.
1. One project can only be submitted in one nomination.
2. One participant can submit different projects in different nominations.
3. A separate application is filled in and executed for each project. Completed applications and additional materials are accepted by e-mail email@example.com.
4. Souvenirs, printing, videos and media projects submitted to the competition must be created no earlier than January 1, 2020.
The competition is supported by the Institute of Hotel Business and tourism of the Peoples' Friendship University of Russia, the association “Folk Artistic Crafts of Russia”, “Association of Museums of Cosmonautics” (AMKOS).
Contest partners: Avtodor Development Company, Bombora Publishing House, City on Canvas souvenir production company.
General Internet Partner &ndash ; PRAVDA.RU.
Official media partner of – «Arguments and Facts»
Information partners: 100 Dorog travel portal, TRIP2RUS.RU travel portal, Ajax-press publishing house, Polyglot guides, “Hotel” magazine, “Intourmarket” tourist exhibition, “TravelExpert” project.
Contacts of the Organizing Committee:
+7 (916) 678-44-72 (Svetlana Chichkina), +7 (903) 278-09-30 (Elena Sergeeva)
Video channel PRObrand