The international marketing competition in the field of tourism is held for the fourth time and during its work has become an important communication platform that brings together tourism professionals from Russia, Kazakhstan, Uzbekistan and other countries.
Rosa Khutor mountain resort will support the PRObrand-2022 tourism marketing competition
More than 400 representatives of the tourism industry of Eurasian countries participate in the competition annually
The organizer of the competition is the Union «Eurasian Commonwealth of Travel Industry Specialists– ESOT”, which aims to develop an effective information platform for the exchange of experience in creating brands, promoting tourism and hotel services in the tourist market and organizing the interaction of all stakeholders in the field of tourism development in the Eurasian space.
Mountain resort “Rosa Khutor” (Krasnodar Territory), as one of the leaders in the tourism industry in Russia, once again supports the holding of the competition in the status of a general partner. Deputy General Director of the Rosa Khutor Resort Sergey Khvorostyany notes: “We consider it an important strategic priority for us to participate in the long-term development of tourism in our country. Therefore, a lively and competent discussion between industry professionals, exchange of experience and best cases is necessary. Competition “PRObrand” serves precisely this task, bringing together a variety of tourist organizations from the regions of Russia and the countries of the Eurasian space. The demand for the competition is also evidenced by the annual growth in the number of its participants and the quality of the submitted projects. All this inspires optimism – the dynamics of creating new unique brands of tourist destinations, even in the most difficult conditions, is obvious.
1105 projects from Russia, Azerbaijan, Belarus, Kazakhstan, Uzbekistan, Vietnam, Serbia and Cyprus took part. The Grand Prix of the competition was awarded to 34 projects, 19 people received awards for their personal contribution to the development of tourism, 219 projects became winners.
"Competition "PRObrand" for the fourth year in a row, it has been accumulating the best Russian and foreign experience in the field of branding and marketing, and, most importantly, gives everyone an opportunity to get acquainted with this experience – through seminars, conferences and webinars,” says Viktor Kovalenko, ESOT Vice President. – During the competition, experts evaluate non-standard marketing tools, spectacular and effective PR campaigns in the tourism market, innovative ways of interaction between the tourism business community and the media, interesting advertising solutions».
To participate in “PRObrand-2022” Applications must be submitted by April 30th. National tourism offices, regional administrations and tourist information centers, tour operators and travel agencies, accommodation facilities can participate in the competition: hotels, sanatoriums, guest houses, hostels; advertising agencies, museums and estate museums, restaurants and food outlets, journalists, bloggers, photographers, souvenir manufacturers, organizations and individuals.
You can download the application and read the Regulations on the website https://union-esot.com/?page_id=110
Applications will be accepted until April 30, 2022.
The competition is supported by the Institute of Hotel Business and Tourism of the Peoples' Friendship University of Russia, the association “Folk Artistic Crafts of Russia”, “Association of Museums of Cosmonautics” (AMKOS)
The general partner is the Rosa Khutor mountain resort.
Contest partners: Roskosmos, Avtodor-toll roads company, Bombora publishing house, Russian Traveler company
General media partner – «Komsomolskaya Pravda»
General Internet Partner – PRAVDA.RU
Official media partners – «Izvestia», «Arguments and Facts»
Information partners: travel portal 100 Dorogs, travel portal TRIP2RUS.RU, Ajax-press publishing house, Polyglot guidebooks, Hotel magazine ;.
Contacts of the Organizing Committee:
+7 (916) 678-44-72 (Svetlana Chichkina), +7 (903) 278-09-30 (Elena Sergeeva)
PRObrand video channel