Masters change the world: the country's main tourism competition turns three years old

Masters change the world: the country's main tourism competition turns three years old

Masters change the world : the country's main tourism competition turns three years old

Competition “Masters of Hospitality” – project of the presidential platform «Russia– land of opportunity turned three years old.  More than 87 thousand participants and 150 mentors, hundreds of implemented tourism projects, more than 60 partners, dozens of face-to-face events in hospitality centers in different regions of the country. About the stages of the project implementation, bright success stories and plans for the future – in our material.

History of the “Masters of Hospitality” began on November 13, 2019 on board the ship that sailed through the center of Moscow, on which the presentation of the competition took place. During the meeting, it was announced that the main goal of the new project is to unlock the potential of professionals, form new traditions, improve service standards and the prestige of professions in the hospitality industry, which includes tourism, hotel and restaurant business.

“Soulfulness, enthusiasm, a sincere desire to develop the territories of our country – something that unites the community of “Masters of Hospitality”, which is three years old. The project proved that Russian tourism has a great future: over the years, more than 87,000 bright specialists from all regions of Russia and 29 countries of the world took part in the competition, of which 14,000 – young people taking their first steps in the field of tourism. Masters open up the regions of Russia for tourists in a new way, improve the culture of travel and the level of service in Russia. For this I would like to thank each of the large team of Masters and wish everyone inspiration, bright discoveries and development! – the General Director of ANO «Russia – land of opportunity Alexey Komissarov.

The ideological inspirer of the project «Masters of hospitality» became the deputy general director of the society “Knowledge”, the head of the educational center “Mashuk”; Anton Serikov, who worked for many years in ANO «Russia– land of opportunity”: “Three years ago, a sincere, warm and creative project “Masters of Hospitality” appeared. We traveled dozens of cities, recorded and conducted thousands of video tours, and brought together tens of thousands of the best representatives of the hospitality industry of our country in one project. Keep it up guys! I wish the project to develop further, and new Masters believe in it and come to test their strength.

Head of the competition “Masters of Hospitality” Bogdan Kondratov said that the project introduces and unites people of the tourism and service industry from different regions of Russia with one idea and goal, creates conditions for learning, exchange of experience, creative collaborations both between contestants and mentors, experts and partners.
“On behalf of the team of Masters of Hospitality, I would like to sincerely thank everyone involved in the project: our mentors who share their rich experience and knowledge and support the Masters in their endeavors, partners who help participants realize the most daring ideas, colleagues, experts, friends of the competition who are with us shoulder to shoulder go to the global goal – take tourism in Russia to a new level. And, of course, thanks to our Masters. More than 87 thousand people believed in our competition, found like-minded people here and became part of a large family. We have many plans for the development of the project, the community and the hospitality industry, – noted Bogdan Kondratov.

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Since its launch, the project has proved its relevance: more than 21,000 people from 85 regions registered for the first season in 2019. At the remote stage, which included video invitations to the regions, 1,100 people were selected. Kaliningrad, Sochi, Ufa, Yalta, Samara, Tula, Mineralnye Vody, Salekhard hospitably received the pioneers of the competition. The final was held in the fall of 2020 in Moscow: 62 contestants from 29 regions of Russia became winners, received a mentoring program and project support, 25 people were trained at the Skolkovo Moscow School of Management.
The finalist of the first season, Yulia Oleinik, Commercial Director of the Krasnodar Hippodrome, says that the competition provides a unique opportunity to make yourself and your project known throughout the country: “I managed to personally tell the President about my beloved Krasnodar Hippodrome and the development of the horse industry in Russia. Now I know for sure that everything is possible! The main thing is to take the initiative and not sit still.

The second season brought together more than 29.5 thousand people wishing to develop tourism in Russia. Almost 1600 selected Masters competed in Kaluga, Petropavlovsk-Kamchatsky, Krasnodar, Murmansk, Perm, Zheleznovodsk, Tyumen, Ulyanovsk and Nizhny Novgorod. 77 winners from 44 regions of Russia received grant support for projects, a mentoring program and training at the Senezh management workshop. The novelty of the season was a student track aimed at supporting social initiatives in tourism.

The third season of the competition started in the spring of 2022 and changed the concept: participants try their hand at 4 directions for tourism industry professionals, specialists with the idea of ​​tourism startups, promising personnel with proposals for the development of Russian territories, students with socially oriented projects. More than 36.5 thousand people decided to try their hand, almost 600 reached the semi-finals and finals. Chelyabinsk, Cheboksary, Irkutsk, Mineralnye Vody, Saransk accept Masters. 20 student winners and 14 Masters have already been identified, who have shown professional competence in solving cases on the development of territories from partner customers.

As part of the project, a mentoring program is being successfully implemented: each of the winners of the competition receives an industry leader – famous hoteliers and restaurateurs, tour operators, company executives, government representatives interested in bright ideas and new staff. They help the Masters in professional development, implementation of author's tourist ideas.

“To the wonderful movement, undertaking, competition” Masters of hospitality ” three years. On the one hand, it is still a young age, but a lot of work has been done during this time: thousands of people took part, met colleagues from the industry, created new projects that help in the development of domestic and inbound tourism in Russia, – notes the mentor of the competition, Vice President of the Federation of Restaurateurs and Hoteliers of Russia Vadim Prasov.

For three years, more than 60 partners have joined the competition to support participants in the implementation of bold tourism ideas, among them – Corporation "Tourism.RF", company "", innovation center "Skolkovo", portal for travel agent "", ENDY branding agency, Academy of Hospitality, Educational Center "Sirius", Russian Union of Travel Industry , Russian Geographical Society, SWISSAM University, Roszapovedtsentr, Tavrida art cluster, RUSSPASS travel service and others.

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“From the bottom of our hearts we congratulate the Masters on their birthday. For three years, the competition has become a landmark event in the industry, giving participants the opportunity not only to reveal their talents, but also to see the amazing places of our country. We wish the competition further development, and the – inspiration and ambitious tasks! – noted the mentor of the competition, deputy director of the management company «» Yulia Rudenko.

Every year the project develops, expanding the boundaries of the competition. In January 2022, the Ambassadors of Hospitality program was launched – 107 project ambassadors were selected to create regional communities of those who care, who want to develop the industry. In September, on the basis of the project, a recruiting platform was launched to help Masters get jobs in prestigious Russian companies, and in November, a school of tourism industry actors “Master Camp” was launched. with a series of educational programs for professionals wishing to develop professional competencies.
“The competition is very important for us, for the country, for our guests. Masters make the world better, kinder and stronger. Friends, success in the implementation of your wonderful projects! I believe that you are doing all this in order to create for people”, – noted the expert of the competition, senior adviser for strategic development of the Department of Strategic Development and Territory Management of JSC “VDNKh” Vladimir Berezin.

Competition “Masters of hospitality” presidential platform “Russia – land of opportunity implemented within the framework of the federal project “Social elevators for everyone”; national project “Education”.
News about the project can be found on the official website of the competition, as well as on the social networks of the project VKontakte ( and the telegram channel (

Information Help

Autonomous non-profit organization «Russia– land of opportunity was established on the initiative of the President of the Russian Federation Vladimir Putin on May 22, 2018. Mission of the platform – to create the future of Russia, opening up equal opportunities for everyone. The platform helps every person, regardless of where he lives, what profession he chose and what family he grew up in, to get opportunities for his development. This is an open platform for communication of talented and caring people of all ages, exchange of experience between schoolchildren, students, specialized specialists, entrepreneurs, managers and volunteers. Supervisory Board of ANO «Russia – land of opportunity headed by the President of the Russian Federation Vladimir Putin.

Over 4 years of platform operation, more than 15 million people from all regions of Russia and 150 countries of the world have become participants in its 26 projects, and partners – more than 1500 companies, universities, state and public organizations. Participation in projects, competitions and olympiads of the platform helps you find like-minded people and make useful contacts, enter a university or take a promising internship, find a dream job, advance your career, win a grant, get a personal mentor who will help you hone your skills or develop leadership qualities.

ANO «Russia– land of opportunity develops a platform of the same name that unites 26 projects: the competition of managers “Leaders of Russia”, & nbsp; Club of Leaders of Russia «Elbrus», All-Russian Olympiad of students «I– professional”, All-Russian student competition “Your Move”, All-Russian competition “Big Break”, All-Russian project “Career Time”, project “TopBLOG”, project “Cultural Code”, festival “Russian Student Spring”, All-Russian competition “Masters of Hospitality”, “Digital Breakthrough. Season: artificial intelligence”, All-Russian professional competition “Flagships of Education”, All-Russian competition “Best Social Project of the Year”, championships in professional skills among the disabled and people with disabilities “Abilimpiks”, competition “Ecosophy”, Russian National “Student of the Year” award, WorldSkills Russia movement, “Dream with me” charity project, “My Country – my Russia”, International Engineering Championship “CASE-IN”, “National Technological Olympiad”, “Another thing” platform, International Construction Championship, project “Start the game”, incentive travel program “More than a trip”, including project “More than work”; and the project “Rediscovering Russia again”, as well as the competition “Writing the Future” for schoolchildren and students of the DNR and LNR.

As part of the activities of ANO «Russia– land of opportunity in February 2019, the educational center – Management workshop “Senezh”. Participants of projects and competitions of the platform, active youth, as well as managers and civil servants are trained in it. The workshop serves as a platform for various educational and youth forums, including the forum “Territory of Meanings”.

Within the framework of ANO «Russia– land of opportunity in August 2020, the Department of Assessment and Methodology was established. Its tasks are to develop and implement its own tools for assessing managerial and business competencies in all competitions and projects of the “Russia – land of opportunity and partners, creation and support of competence centers at universities, assessment, organization of education and training for the activities of competence centers. More than 60 centers for assessing and developing students' cross-professional competencies have been created at universities in 30 regions of the country.

Competition “Masters of Hospitality” started November 13, 2019. His goal – revealing the potential of professionals, the formation of new traditions, raising the standards of service and the prestige of professions in the fields of tourism and hospitality. During the competition, in addition to the knowledge and competencies of the participants, their author's projects in the field of hospitality are evaluated. The best of them receive support and are implemented in the regions of Russia.
On March 12, 2022, a new season of the competition started, in which participants will be able to try their hand at four new areas of “Hospitality Industry Managers”, “Startups and Breakthrough Ideas in Tourism” ;, «Development of Territories» and The Future of Tourism.

The winners, depending on the chosen direction, will be able to receive grants for the implementation of the most creative tourism ideas, undergo specialized internships, receive job offers, become participants in the mentoring program, the opportunity to join specialized expert councils of authorities that determine policy in the field of tourism, as well as organizational, methodological and media support for their initiatives.

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